By Charlotte McEleny

This month, world-renowned photographer Rankin directed a new ad for Scottish Whisky brand The Macallan, alongside View Creative, aimed at an audience in a wide range of countries in Asia. In a much more globally curious world, Rankin says authenticity is key in order to keep the essence of brands and local cultures sacred. If not you risk the “inevitable bastardising of both”.

The ‘Project Double Cask’ ad aimed to give the brand a high-fashion, storytelling creative to convey the “art and science” that’s involved in creating the drink. But how do you tell a provenance story from Scotland to an Read full story ›

Source: The Drum