Introducing a Dollar Shave Club-style subscription model to other brands in the Unilever portfolio is “undoubtedly” in the pipeline, according the company’s chief executive Paul Polman who addressed analysts for the first time since it announced the $1bn acquisition of the razor delivery service.
Polman described the brand as “innovative and disruptive” with a “cult-like” following of some 3.2 million members who are now buying into products beyond razors, but also body wash and skin cream, that will in turn take Unilever further into male grooming.
But, his enthusiasm for it shed light on some of the bigger reasons behind Read full story ›
Source: The Drum
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