By Gillian West

Camelot, operator of The National Lottery, has offered up a slice of animation with its ‘I Am Team GB’ Olympic ad push.

Created in collaboration with ITV Creative and ITV AdVentures, and produced by ITN Productions and Art&Graft, the 40-second commercial sees National Lottery tickets and scratch cards unearthing themselves from trouser pockets and from under fridge magnets to join other tickets and form a flock that travels the length of the nation.

Journeying by National Lottery-funded sites – the Angel of the North, Giant’s Causeway and Loch Lomond – the flock swoops over a rower, cyclist and boxer transforming them into Read full story ›

Source: The Drum