A+E Networks has appointed Arena Media to handle its UK media account following the decision not to renew its contract with Goodstuff Communications.
The global entertainment media company selected Arena Media to manage all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio which includes brands such as HISTORY, Lifetime, Crime + Investigation and H2.
The Havas Media Group-owned agency will also be tasked with the launch of A+E Networks’ first UK Free-to-Air channel later this year.
A+E Networks’ senior director, Chris Hancox, said during the pitch process Arena Media “really pushed us to think differently Read full story ›
Source: The Drum
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