Manchester City FC and Tencent have signed a deal to create content during the football team’s tour of China, helping raise the profile of the sport in the country.
The deal will consist primarily of behind the scenes footage, using Tencent’s digital properties like WeChat to take the action into the hands of Chinese people.
A central pillar to the content will be a player meet-and-greet for Tencent Sports users. Content from the games and behind the scenes will be streamed on Penguin Live.
Tom Glick, chief commercial officer at Manchester City Football Group, said: “The reach and strength of Tencent’s media channels Read full story ›
Source: The Drum
Industry News