By Minda Smiley

Outbrain is working with publishers including CNN to help them launch chatbots on popular messaging apps like Facebook Messenger and Kik in an effort to bring its personalization and content discovery chops to a space that is growing at a fast clip.

While historically known for helping publishers and brands increase traffic to their websites through its ‘We Recommend’ and ‘From Around the Web’ links, the company is now betting big on messaging apps as many of them continue to grow their user bases: just this week, Facebook announced that more than one billion people now use Read full story ›

Source: The Drum