By Seb Joseph

Samsung is banking on comedian Jack Whitehall to give its Olympics marketing more emotional weight as part of its wider sponsorship it believes won’t be rocked by the scandal currently engulfing athletics.

The smartphone maker is on a mission this year to inspire the same level of blind devotion from fans as its biggest rival and Whitehall is viewed as the ace up its sleeve in the UK.

Hot on the heels from his work on Samsung’s Rugby World campaign, the funnyman is back with a similar effort that sees humorously demonstrate the intricacies of several sports set to be contested in Read full story ›

Source: The Drum