By John McCarthy

Hitman, a video game tasking players with creatively assassinating awful people and slipping away from the scene unseen, has heralded a new, and bizarre, level of marketing integration with the launch of downloadable content calling for the murder of notorious actor Gary Busey.

The mad-as-it-sounds campaign from Omelet LA kicked off earlier this year, to promote the latest installation of the game, running a series of live-action video ads – that could literally be killed. The content brought to life hits fans of the series would be familiar with, giving them the option to choose how the notorious ‘Wolfshark’ kingpin Read full story ›

Source: The Drum