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Marissa and the Peanut Butter Strategy: 4 years, 53 acquisitions and a $3bn bill - how Mayer tried (and failed) to reignite Yahoo

on Jul 25, 2016 | 0 comments

By Jennifer Faull

As the ink begins to dry on the Verizon’s $4.8bn buyout of Yahoo and chief executive Marissa Mayer plans her exit, it brings an end to a challenging four years which failed to see her turn the company’s fortunes around.

The pressure was on Mayer from the start. She was plucked from Google where she– in the end – had been heading up its Maps and local products (a job she was moved into having been removed from the search team after losing a turf battle with engineer Amit Singhal). There, she earned a reputation as someone with a staunch eye Read full story ›

Source: The Drum