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Twitter CMO reveals 'See What's Happening' campaign to cement the social network as home of breaking news

on Jul 25, 2016 | 0 comments

By Rebecca Stewart

See what’s happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3

— Twitter (@twitter) July 25, 2016

Twitter’s chief marketing officer Leslie Berland has unveiled the social network’s latest advertising push, saying the company wants to clear up misconceptions around what it is actually used for.

It’s no secret that Twitter has been struggling to grow its user base for the past few years, but in a blog post published today Berland, who was appointed in January, said her team was “taking steps to express what we’re for and what we’ve always been.”

As such, the microblogging site Read full story ›

Source: The Drum