By Jennifer Faull

State-sanctioned cheating, the Zika virus, political unrest – these are just some of the hurdles facing the Olympics brand as it heads to Rio next week. Of course questions of safety, doping, and politics are not new, indeed they have all overshadowed the sporting event to some degree in the past. However, the problems of Rio 2016 seem to be, as it were, on steroids, dragging the near 3000-year-old Olympic Games brand into one of the most potentially challenging periods in its existence.

But there’s one issue alone that’s causing the greatest grief – drugs. The Olympics has been plagued by Read full story ›

Source: The Drum