By John McCarthy

GroupM is intent on raising the bar in digital advertising by tasking John Montgomery with expanding ad accountability and clamping down on fraud globally.

As brand safety officer, Montgomery, also executive vice president, will work to ensure “the highest standards for digital advertising viewability, third-party audience verification, and anti-piracy controls”.

He will work with digital advertising and media trading experts at Mindshare, MEC, MediaCom, Maxus, Essence, Xaxis and scores of regional companies to create a set of global safety standards to clean up ads across the board.

He reports to Rob Norman, global chief digital officer. On the appointment, Norman said: Read full story ›

Source: The Drum