It’s time for creative agencies to get “messy” and reinvent traditional leadership roles in order to be more diverse, according to the findings of the Great British Diversity Experiment. But in reality, agencies are often under pressure to deliver solutions quickly and cheaply, so finding the right balance can be a challenge.
Designed to prove that more dynamic teams yield better ideas – and ultimately better results for clients – the GBDE brought together over 20 diverse teams to respond to a hypothetical Tesco brief.
The best-performing teams were found to be those where ideas had emerged from longer discussions and Read full story ›
Source: The Drum
Industry News
