By Jacqui Suttie

In the year of 2016, when it seems the world isn’t allowed nice things anymore, along came Pokemon Go to save us all.

Created by AR genius Niantic Inc, Pokemon Go takes the Japanese franchise from 90s Game Boys to a new, much wider audience in the most exciting way. We can learn so much from its success. There are so many great things about Pokemon Go and, as a digital geek, I always like to get to the facts behind the phenomena.

Why is it so popular? Why are people going crazy for it? What makes it so successful? Below Read full story ›

Source: The Drum