Young British adults are watching more video on laptops than on TVs
GfK today released the results of its International ViewScape study, which found that British adults 18-24 are watching more video on their laptops (41 per cent of total video viewing) than on their TVs (35 per cent).
“There are many reasons underlying these findings, including the trend for this younger age group to view less live or scheduled TV content and more on-demand and online streamed video,” said Julia Lamaison, director of media research and insights at GfK. “Added to that is the fact that access to a TV set Read full story ›
Source: The Drum
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