By Doug Zanger

TV still matters, even to multitasking, second screen-loving millennials, according to a recent report by the Video Advertising Bureau (VAB).

The study, Millennials Decoded: Turnt Up for TV, found that Generation Y, contrary to how they are portrayed by a majority of media, spend more time with TV than with other mediums.

The VAB, an advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights, conducted a comprehensive analysis of verified industry video for the study and found that the coveted demographic segment values the original video delivery system, and the shows it puts Read full story ›

Source: The Drum