By Minda Smiley

Hormel’s Dinty Moore recently had some fun with one of society’s latest man trends – the lumbersexual – by pitting four of these bearded, flannel-clad men against one another in a professional lumberjack competition.

Created by BBDO Minneapolis, the effort is part of stew maker Dinty Moore’s campaign to “bring back the true lumberjack.” In a series of videos, four “lumbersexuals” – whose day jobs are IT professional, interior house painter, wedding club photographer, and beard club president – convene in the woods to train for the competition by learning from real-life lumberjack Adrian Flygt.

The tongue-in-cheek films show the four Read full story ›

Source: The Drum