By Ali Hanan

Diversity is a trending topic across adland right now, but the most urgent issue to address is gender equality in creative departments. As IPA president Tom Knox says: “It remains an uncomfortable truth that men dominate creative departments and this cannot be good for creativity and our ability to solve our clients’ business problems.”

With more female creatives, I believe we could shape better workplaces, better connect with customers and be more culturally relevant as an industry, particularly with our powerful female consumer base who make 85 per cent of all purchasing decisions.

The IPA’s research shows women make up just 24 Read full story ›

Source: The Drum