Diageo’s increased marketing spend in Europe has helped the maker of Guinness and Tanqueray Gin grow its sales by 4 per cent in the UK in the second quarter, boosted by an 11 per cent surge in sales of Baileys, according to the Q2 results.
The drinks giant this year rolled out a comprehensive marketing strategy around the Irish cream liqueur, to build on the brand’s ongoing transformation from a Christmas drink to a year-round option, focussing on pairing Baileys with coffee.
Smirnoff net sales were up 1 per cent supported by a full year of the £4.5m Read full story ›
Source: The Drum
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