By Fleurie Forbes-Martin

The IPA is widely recognised as the world’s most influential professional body for advertisers and marketers. But professional membership schemes come with considerable commitment for agencies, both in terms of time and money, so what’s their true value?

For those who aren’t familiar with obligations of IPA agencies, we are required to commit to achieving CPD accreditation in their first full calendar year, maintaining annual accreditation thereafter as well as paying a substantial annual subscription.

While the benefit of improving and refining our team’s skills are numerous, managing these responsibilities alongside our client commitments in a notoriously hectic business environment can be Read full story ›

Source: The Drum