In just six months, Publicis has created and operationally launched its new approach to emerging markets ‘Publicis One’. The advertising holding group announced a huge overhaul to its business in late 2015, perhaps the most dramatic being to put every market outside of its top 20 under one P&L.
In charge of this is former Leo Burnett APAC president Jarek Ziebinski, who is now CEO of Publicis One. With six months under his belt and all markets now fully operational, he’s confident that they’ve not only found a model that works for the group but a model that could Read full story ›
Source: The Drum
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