Whether or not TV is on TV or on the web doesn’t make a difference when you have a massively popular show. ITV’s “Ant & Dec’s Saturday Night Takeaway” is one of these shows. The variety show’s massive popularity is why auto maker Suzuki decided to invest in a two-year partnership.
Found Remote interviewed Alun Parry, the Head of Press and PR for the Automobile Division at Suzuki GB and Nick Maddison, the Head of Business Development and Client Services at the7stars the agency that helped them create the partnership that recently won Motor Trader’s Best Car Advertising Read full story ›
Source: The Drum
Industry News