EE has unveiled an ad starring longtime ambassador Kevin Bacon to celebrate its content tie-up with BT Sport, marking the first time the brands have appeared in a campaign together since BT acquired the mobile operator earlier this year for £12.5bn.
Bacon takes on the role of sports pundit in the ‘Breaking News’ bulletin-style ad, designed to promote the fact that EE customers will now get six months free access to all BT sports programming.
The actor is joined by football stars including Rio Ferdinand, José Mourinho and Harry Redknapp for new multi-million pound 40-second spot, which sees Bacon Read full story ›
Source: The Drum
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