Arsenal has taken steps to strengthen its digital capabilities by partnering with online video company Ooyala to stream an upcoming pre-season friendly through the club’s official app.
The Premier League side will show this weekend’s game against Club Deportivo Guadalajara (Chivas) on its own app as part of its efforts to grow a global fan base and open up more revenue streams through digital platforms.
The fixture with the Mexican first division side will be accessible from every country, with the exception of the US.
Rags Gupta, Ooyala’s general manager, said: “Sports clubs like Arsenal are now Read full story ›
Source: The Drum
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