A number of advertisers, concerned with the lack of transparency in digital advertising, are now tending to play safe and deal direct with trusted, ‘premium publishers.’
These advertisers are competing for the highest quality ad inventory on the most reputable digital properties, willing to pay a premium to try to keep their brands safe as well as attempting to avoid ad fraud.
The unseen/unknown hitch
What exactly is ‘sourced traffic’? It occurs when digital media publishers/vendors/sellers acquire audiences (visitors) via third parties. A publisher actually pays a third party to send users to its site by advertising on other publishers sites. This happens Read full story ›
Source: The Drum
Industry News