By Charlotte McEleny

Google has released its micro-moments research into APAC, arguing that the region is too important in terms of mobile insights to be basing decisions off western data.

The business has pushed harder into APAC in recent years and chief marketing officer for the region, Simon Kahn, says that now it’s reached the right level of maturity, it’s building out its own insights to help the industry make better decisions around marketing strategy, particularly for mobile.

“My message to multinationals who operate in Asia is that Asian consumers are leading the way in term of digital and it is vital for companies to Read full story ›

Source: The Drum