Viewers are taking notice of official Rio 2016 marketing, with YouTube revealing that Olympic sponsors’ ads have already received the equivalent of over 400 years’ worth of global watch time in its most recent trends report.
The Summer Games hasn’t even kicked off yet but the event has faced its fair share of obstacles, from controversy around Russia’s state-sponsored doping program to concerns over the safety of venues. The negative headlines, however, don’t appear to have sapped people’s interest in the games, with ads from sponsors such as McDonalds, Coca-Cola, Procter & Gamble (P&G) seeing a surge in interest Read full story ›
Source: The Drum
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