By Seb Joseph

JWT became the lightning rod for advertising’s diversity discomfort earlier this year and for the agency’s chief executive Tamara Ingram the fallout has amplified what was a quiet attempt to make it one of the core drivers of the business.

“We’ve been brilliant for women, and we have been female-focused long before the current circumstances have thrust the agency to the forefront of the gender equality conversation,” she explains. While the industry is awash with similar pledges right now, this is one years in the making at the creative shop rather than a delusive jump on the diversity bandwagon.

Three years the Read full story ›

Source: The Drum