By Michael de Rijk

For anyone with an Amazon Prime account, the idea that online shopping could get any easier might seem like an unlikely proposition. Yet of course we know it can. Free two-day delivery was exciting at first. Until they introduced one-day. Then same-day.

Successful e-commerce is about more than just delivery, however. It’s about the shopping experience itself and the ease with which we can find and buy items. The better the experience, the more people will buy.

A glance at the U.S. numbers would seem to suggest that things are going exceedingly well. According to eMarketer, online shoppers dropped a Read full story ›

Source: The Drum