By Jo Arden

As an international festival of creativity, Cannes Lions showcases ‘the power of creativity as a driving force for business, for change and for good’. So, as increasingly creative solutions are required to tackle social challenges, more purpose-led campaigns are bagging prizes on this prestigious stage.

Many of us see this as a cause of celebration: a great opportunity to demonstrate the positive impact our industry can have. Yet not everyone is convinced. Each year an increasing number of voices are calling for purpose-led campaigns to be judged separately from ‘commercial’ work.

Behind these calls there appear to be two stances: one focusing Read full story ›

Source: The Drum