Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Jack White label stunt commits Carl Sagan to golden vinyl and blasts him into space

on Aug 1, 2016 | 0 comments

By John McCarthy

The wisdom of astronomer Carl Sagan has been played in space as part of a remixed soundtrack composed and launched into space by the record label founded by musician Jack White, Third Man.

The dramatic stunt sees the vinyl record played in a specially designed player that reached the stratosphere before commencing an 80-minute descent to terrafirma.

The space-faring machine landed without an ‘Icky Thump’ thanks to a specifically engineered parachute.

The record was gold plated to stop it from melting.

White said: “Our main goal from inception to completion of this project was to inject imagination and inspiration into the Read full story ›

Source: The Drum