By Rebecca Stewart

Clothing retailer Gap is facing a backlash online over an ad for its GapKids clothing range which Twitter users have described as “sexist”.

The creative in question (pictured above) was designed to promote the US-based brand’s new toddler series to UK customers and shows a little boy and girl pictured side-by-side.

The young boy is kitted out in an Einstein t-shirt, with text beside him reading: ‘The Little Scholar: Your future starts here,’ while the girl is wearing a cream jumper and kitten ear headband with the accompanying strapline stating: ‘The Social Butterfly: Chambray shirts + logo sweaters are the talk Read full story ›

Source: The Drum