Cabury owner Mondelez has appointed Francesco Vitrano “to spread the Cadbury joy” as the marketing activation director for the brand’s tablets, bites and beverages.
Vitrano has been promoted from his current role as marketing manager for gum and candy in the UK and Ireland, swiftly following the departure of Cadbury’s top marketer Matthew Williams in mid-July.
He brings with him over a decade experience at Cadbury, having rejoined Mondelez in 2006 after a stint at Nestle. He has worked at the company’s regional offices in Switzerland and across Italy and the UK.
During his time as Mondelez marketing manager for gum Read full story ›
Source: The Drum
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