By Minda Smiley

Home appliance company Whirlpool is providing schools across the country with washers and dryers in hopes of making it easier for students to clean their clothes.

Based off of the insight that students who don’t have access to clean clothing are more likely to skip school, according to Whirlpool, the goal of the initiative is to improve attendance rates.

Called ‘Care Counts’ and created in partnership with DigitasLBi, Whirlpool recently wrapped up a pilot version of the program across 17 schools and found that “after examining the correlation between student attendance and loads of laundry washed and dried, over 90% Read full story ›

Source: The Drum