An effort to return the California grizzly bear to the wilderness areas of the state has taken a very clever turn, thanks in part to an awareness campaign launched by the Center for Biological Diversity with help from the creative team at Gyro San Francisco.
In a series of four videos, the Californians of today — yoga instructor, plastic surgeon, real estate developer and a gay biker in leather try and make their case that they are the iconic symbol of California and should be on the flag. Hilarious and spot on, the California archetypes each make Read full story ›
Source: The Drum
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