Elizabeth Arden is harnessing digital out of home (DOOH) technology to highlight the damage that pollution can do to skin.
Designed to promote the brand’s Prevage City Smart moisturiser, the initiative comprises pollution-activated digital panels which display real-time pollution data supplied by LondonAir. The two-week campaign will run on Exterion Media’s escalator panels at Oxford Circus Tube Station, with pollution readings pinpointed to this location.
Facts about the damage pollution can do to commuters’ skin in the Big Smoke will accompany the live readings in order to encourage those passing by to use Elizabeth Arden products to ‘Outsmart the City’.
The campaign was Read full story ›
Source: The Drum
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