By Lisa Lacy

The stakes for athletes in Rio are obviously high, but, in terms of brand content, the 2016 Olympics marks arguably the most competitive landscape marketers have ever seen.

That’s because a change to official rules has paved the way for even more brands to participate — as content creation overall has increased exponentially since the 2014 Winter Games in Sochi.

A (theoretically) receptive audience

According to video analytics firm Visible Measures, branded videos for the 2016 Olympics had triple the views as the two previous Olympics at the same point in time and marketers can therefore expect at least 800 million views of Read full story ›

Source: The Drum