By Minda Smiley

Car rental company Hertz has chosen WPP’s MEC as its media agency of record in the US, Canada and Latin America.

According to MEC, the win follows a “media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency.”

Florida-based FKQ Advertising was the incumbent agency for Hertz’s media planning and buying. MEC’s sister agency Mindshare, which is also part of WPP’s media investment group GroupM, handles Hertz’s media planning and buying account in Europe.

Of MEC’s appointment, Hertz’s EVP and chief marketing officer Matt Jauchius said: “We’ve determined that MEC Read full story ›

Source: The Drum