By Geoffrey Rotstein

Advertising and marketing are two industries that rely heavily on trends. Content, of course, is inspired by what the kids (and grown-ups) are talking about at any given moment but the distribution of this content, on the other hand, depends on how the content is being consumed.

One minute it’s newspapers, then Facebook, and then some mobile Pokémon game that didn’t exist last month.

It’s a lot to keep up with.

Recently, one of the most talked-about digital marketing trends has been location-based insights and targeting.

Thanks to incredible handheld and wearable devices, marketers now have insight into where consumers are and what they Read full story ›

Source: The Drum