Proctor and Gamble (P&G) is set to increase its advertising spend this year versus last, by mid to single digits, whilst simultaneously slashing its “agency related fees” as part of an ongoing cost cutting drive.
Its advertising spend predominantly covers media (i.e. how much its spending with publishers, broadcasters and other media owners) and sampling. This was upped by around $450m in the last quarter of its fiscal year, it revealed on a call with analysts today (2 August).
It will continue to invest in media, saying frequency and reach is now paramount, and added that ‘point of market entry’ Read full story ›
Source: The Drum
Industry News