Predictive analytics is one of today’s hottest B2B marketing technologies with demonstrable ROI causing more and more marketing organizations to look at predictive analytics as a new, non-negotiable element of their marketing technology stacks.
While it’s still a nascent market, predictive analytics and technology has shown great success at increasing revenue growth. Early adopters have seen compelling, demonstrable ROI from their predictive analytics programs. These early adopter wins are spurring investment from a larger swath of the market, particularly among companies with demonstrated marketing automation success and high volume funnels.
The predictive analytics market for B2B is still in the Read full story ›
Source: The Drum
Industry News