The Advertising Standards Authority (ASA) has banned two Amazon promotions for “misleading” consumers over delivery charges.
The online retailer has been slammed for a search listing and a product page promoting an electronic item within its AmazonBasics section; both of which were found by the regulator to have breached rules around misleading advertising and prices.
An investigation into the ads was launched when a shopper complained about the text accompanying them. The first read ‘Eligible for FREE UK Delivery’ while the second said: ‘Price: £18.49 & FREE Delivery in the UK on orders over £20’.
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Source: The Drum