Diageo has revealed details of a new whiskey it is set to launch under the David Beckham Haig Club name, as it looks to attract a younger audience who are looking to drink the spirit with a mixer.
The Drum broke the news earlier this year that the drinks giant was readying a cheaper version of the £45 Haig Club, after a source revealed that the price tag of the drink had been identified by Diageo as a barrier to purchase for some drinkers.
The new Haig Club Clubman will be sold at the cheaper price point of £25 to Read full story ›
Source: The Drum
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