It’s interesting that so many companies recognise the value of effective customer service, yet so few seem to have nailed the process. The key thing to realise is that good customer care – on social or otherwise – doesn’t just keep one customer happy, it can build reputation and business through word of mouth recommendations.
Customer service is marketing. But where does social media fit into the milieu of customer service channels? And why should you focus your customer care efforts on Facebook and Twitter?
Social media is where your customers are
There are 38 million active users of social media in the Read full story ›
Source: The Drum
Industry News