By Doug Zanger

The historic Ford Theatres in Los Angeles had been closed for nearly two years for much-needed renovations when the team from M&C Saatchi LA was brought in to help re-ignite interest in the arts complex.

Since LA is such a culturally rich area, and the venues had been closed for a long time, M&C Saatchi and the Los Angeles County Arts Commission had a challenge on their collective hands. How do they get Angelinos interested in a place they may not know much about, and how do you pull in people to fill the seats?

The answer was to bring the art Read full story ›

Source: The Drum