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Joe Media poaches raft of competitors’ senior staff - and Times' Tony Barrett - to hail new era of media 'for men, not lads'

on Aug 3, 2016 | 0 comments

By Jessica Goodfellow

Joe Media now has four ex-BuzzFeeders in its senior team, and has poached the commercial director from prime competitor the Lad Bible.

Today (3 August) saw the male-focused title announce a second round of new hires, which include the arrival of Tony Barrett as its first chief football correspondent. The ex-Times Merseyside football correspondent recently made news for slating News UK’s coverage of the Hillsborough attacks.

Louise Emmerson, formerly brand partnerships director at BuzzFeed, will take up the role as VP of brand partnerships, while the Lad Bible’s commercial director James Wigley will lead the commercial strategy as Read full story ›

Source: The Drum