Sprite is the latest brand to be accused of misogyny (see Saatchi and Saatchi, and Gap) after Twitter mobilized to criticise a curiously risqué ad campaign the soda brand elected to run focusing on sex.
Banner ads carrying slogans such as ‘A 2 at 10 is a 10 at 2!’, ‘She’s seen more ceilings… than Michelangeo,’ and ‘You’re not popular, you’re easy’ were discovered on Joe.com, looking to get consumers using #BrutallyRefreshing.
Of course, a flurry of misogyny and sexism accusations came to dominate the feed on Twitter, unkeen on Sprite’s apparent need to make such comments.
One Twitter user Read full story ›
Source: The Drum
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