By Minda Smiley

Last year, Tommee Tippee took a stand against unsolicited parenting advice by turning baby books & articles into wipes for parents to clean their baby’s butt with. This year, the brand is back with another clever campaign that asks mothers to donate their old baby bottles to newborn zoo animals since Tommee Tipee’s Ultra Bottle is “the only bottle you’ll ever need.”

Created by McCann New York, the campaign – called ‘The Cutest Cause’ – was inspired by the cheetah cubs who lost their mom shortly after they were born at the Cincinnati Zoo earlier this year. At select Read full story ›

Source: The Drum