By Lisa Lacy

As driverless cars ascend from Elon Musk’s lips to God’s ears, the out of home (OOH) industry is on the verge of a renaissance perhaps unseen since President Dwight D. Eisenhower created the interstate highway system in 1956.

That’s because captive consumers who no longer have to pay attention to the road are prime targets for advertising and the static OOH assets that might otherwise have gone the way of the dinosaurs suddenly have renewed potential.

Here’s how OOH asset providers and ad tech companies plan to make the most of this moment.

WiFi access yields better UX

Per Ian Dallimore, director Read full story ›

Source: The Drum