By Seb Joseph

The 2016 Rio Games will be YouTube’s marker in the online tussle for sports viewers, with upcoming broadcast deals and live-streams signalling how it plans to beat its rivals, while keeping media owners onside.

Four years ago Google’s video powerhouse chased Olympic lovers (relatively) uncontested. Now, it finds itself contesting Twitter and Facebook. Highlights and archive footage have come to encapsulate YouTube’s response to the competition and now its eyeing live-streaming and 360 videos to capitalise on a growing habit among sports fans.

People watched 231 million streams during London 2012 off the back of partnerships with NBC and the International Olympics Read full story ›

Source: The Drum